<aside> 👋 I am a seasoned full-stack designer located in Toronto, specializing primarily in product design while also possessing a wide range of expertise across various aspects of graphic design. I am dedicated to continual learning, enthusiastic about software, and committed to optimizing processes.

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Contact

🔗 linkedin.com/in/yadiragonzalez

🔗 yadiragonzalez.com

📧 [email protected]

Experience

Product Designer

Formstack*, Remote, based in Toronto, ON, Canada – (Apr 2022 - Present)*

• Reimagined the Formstack admin homepage to boost user engagement.
• Redesigned the user management flow and permission allocation.
• Optimized the buyer's journey flow, enhancing the overall user experience and increasing customer satisfaction.
• Part of the "Phoenix Squad," a team focused on crafting and maintaining the company's design system. I created clear specifications for frontend engineers, conducted audits for ongoing improvements, and integrated accessibility standards.
• Designed a cancellation survey to gather valuable insights to improve the user experience and address pain points effectively.
• Facilitated design kickoffs for project awareness, collected input from diverse teams, and identified common objectives, potential obstacles, and overall feasibility, aiding project planning.
• Analyzed competitor products to assess market trends and opportunities. Conducted research and analysis of customer feedback to inform design decisions.

Senior UX Designer

City of Mississauga*, Hybrid, based in Toronto, ON, Canada – ( Nov 2020 - Apr 2022 )*

• Led the design efforts to improve the user experience for the city's online services, including pet licensing, parking ticket payments, and property tax collection.
• Initiated the creation of a UI kit to streamline design processes and uphold a consistent brand look and feel.
• Designed and built a comprehensive set of modular blocks (patterns) to streamline the creation of marketing pages for events and marketing campaigns.
• Designed the city's Zoning By-law viewer enabling users to efficiently navigate through a comprehensive document and selectively extract the sections that align with their interests.
• Successfully redesigned the City’s Arts and Culture website, improving its functionality and aesthetics.
• Created an intuitive and visually appealing Event Calendar for the city's website, providing users with a seamless browsing experience.